USPS BULK RATE CODE
Unlike EDDM, Saturation mailings don’t necessarily need to hit every mailbox in a ZIP Code or city, carrier route, or radius. The goal for both USPS Every Door Direct Mail and Saturation Mail is to reach an entire neighborhood or area at a discount. If your strategy involves “going wide” instead of “going deep,” or don’t have the time or resources to either build or purchase a mailing list, then EDDM may be the better option for you. Be careful as seasonal residents make up more than half the carrier route in some geographies.ĮDDM may be a compelling option if you’re targeting geographically instead of demographically or psychographically (for example, if you just opened a restaurant and wanted to spread the word to anyone who lives nearby). That’s because you sent mail to an undeliverable home since no one lives there during that particular season. As a result, your response rates may be reduced. EDDM’s Interactive map: It’s costly to procure the Delivery Statistics File so most smaller mailers use the Postal Service’s mapping tool for limited geography searches which is limited to 5 miles around a single address.Īlso, keep in mind that more than 1 million seasonal addresses (beach houses or mountain houses) are included in EDDM.Delivery Statistics File: Used by larger mailers and available from the USPS for about $1,000 a year from PostalPro.USPS offers two ways for marketers to obtain household counts to generate the correct number of postcards: Aside from using a mailing piece that meets the standard mail saturation flat dimensions and mailing all active deliveries on a carrier route, the two types of EDDM have differences: USPS Every Door Direct Mail has two mailing options: EDDM Retail and EDDM BMEU. After that, the carrier will deliver your postcards to every address on their route. It can be a hassle as the postcard bundles need to be delivered to individual post offices or Business Mail Entry Units (BMEUs). EDDM enables you to send a targeted mailing to just a single route, or multiple routes, depending on your budget and objectives. That means you don’t need to mail to the entire zip code. Each Zip code is broken into carrier routes. USPS EDDM mailings are delivered to each household on a targeted carrier route.
In fact, you’ll pay a 10% higher postage rate for EDDM Retail compared to a fully addressed saturation mailing to the same geography. However, just because EDDM doesn’t require a mailing list, it’s not exactly more cost-effective than saturation mail. Now it’s easier and less expensive for small businesses to grow using direct mail.” The Former President & Chief Marketing Officer of the USPS, Paul Vogel, explained the reasoning for it in 2011, saying “ Direct mail has long been a proven advertising tool of choice of successful large businesses and Fortune 500 companies to promote products and drive sales. The goal of EDDM is to encourage small businesses to send more marketing mail.ĮDDM reduces the hurdles of sending a postcard campaign by eliminating the necessity to procure a mailing list. That’s why the United States Postal Service® founded Every Door Direct Mail. The biggest problem is that executing a postcard campaign was too difficult and complicated. USPS Saturation Mailing EDDM Mailĭirect Mail has been an effective way of generating new customers for decades. Here are some tips for helping you understand some of the critical distinctions between EDDM and saturation mailings. We’ve rigorously evaluated them to increase the postcard campaign’s conversion rates while reducing the postage for their postcard marketing campaign.įailure to choose the correct postage method will hurt your postcard’s performance while increasing your costs of customer acquisition. There are pros and cons for both mailing options to consider. You can manually run either type of direct mail campaign or contract a full-service agency mailing campaign.Īt Grow Mail, we leverage both EDDM and Saturation Mail. The options are USPS Saturation Mailing or Every Door Direct Mailing (EDDM).
Savvy direct mail marketers know that there are two bulk mailing methods to send postcards to targeted areas. We have helped over 60,000 businesses reach more customers, and we would love to help you do the same Order Online Now » Growing your business doesn’t have to be such a challenge.
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